Snap is now alienating the very people it needs to survive, say ad agencies
"Clearly [the brands] deprioritized it," said Curalate CEO Apu Gupta. Across the board, ad agencies complain about Snap's lack of data and reporting, including the fact that Snap doesn't show how many followers a person has instead providing a "score." In addition, many users just skip through Snapchat's promoted stories, Trend Pie's Ricci said. Out...