NFL veteran turns retirement into branded marketing moment on Twitter
In the age of social media, professional athletes' retirements aren't just grand last hurrahs — they're also marketing opportunities. Veteran NFL player Vince Wilfork announced his retirement Monday on Twitter, in a video post sponsored by Kingsford Charcoal, a Clorox brand. Wilfork wrote: "Well y'all – it's been a great run, but the time has come."...