Media companies hunt for the key to a $120 billion chest
NBCUniversal International Chairman Kevin MacLellan told CNBC that his company is taking a different approach, investing $1.5 billion in digital businesses over the past 18 months. (Comcast is the owner of NBCUniversal, which is the parent company of CNBC.) "We're not abandoning our current NBC brands at all. We continue to produce content for that,...