Advice to Snap: 5 IPO communications lessons learned the hard way at Box
Whenever a technology company gears up to go public, I feel a wave of empathy tinged with nostalgia and a little PTSD. Nearly three years ago, Box, my then-employer, filed to go public. Ten grueling months later, we finally pulled it off. We dropped our S-1 at the start of a pretty brutal market correction and morphed overnight from a darling of enterprise...