As Snap gets ready for IPO, here's what advertisers say it has going for it
Social media wunderkind Snap is expected to go public and raise billions in early 2017 in what could be the highest-profile tech IPO of the year. But in a market dominated by Facebook and Google, does the Snapchat parent really have what it takes to be a digital advertising leader? Snap is not likely to dominate ad budgets anytime soon. According to...